Infosys & LTA Launch AI-driven match and fan experiences at the HSBC Championships & beyond
• 3 minute read
LTA and Infosys, a global leader in AI-first business consulting and technology services, have today unveiled a partnership with a new suite of AI-powered fan experiences.
Introduced across the LTA grass court season, these experiences build on the ongoing strategic collaboration between Infosys and LTA and reflect their shared commitment to advancing innovation and using AI responsibly. These enhancements will help deliver more engaging, richer, and connected experiences for tennis fans while preserving the integrity and traditions of the game.
The latest innovations mark a change in how fans engage with tennis, moving from passive viewing to more immersive and participatory experiences. Leveraging its innovative AI-first offering Infosys Topaz, powered by generative and agentic AI, Infosys will deliver real‑time insights, intelligent storytelling, personalization, and responsible AI governance throughout the season.
This will help enable deeper match understanding and deliver more meaningful fan interactions before, during, and beyond live play across multiple tournaments.
New AI‑powered innovations across the LTA grass court season include:
- Infosys Match Center: A unified digital destination bringing together live scores, draws, schedules, results, player profiles, match statistics, head‑to‑head comparisons, fan polls, and AI‑powered commentary, enabling fans to follow the tournament seamlessly in real time.
- AI Commentary: Powered by Infosys’ proprietary AI models and agentic AI framework, delivering context‑aware narratives and match insights for a global audience, supported by a human‑in‑the‑loop monitoring approach to ensure accuracy and responsibility.
- Personalized Fan Experience: Secure login‑based personalization that allows fans to follow favorite players and matches, surface relevant content, and tailor their digital journey across the website and mobile app.
- Fan Polls: Interactive features that enable fans to participate in key moments, fostering shared engagement around players and matches.
- Match Stats and Head‑to‑Head Insights: Data‑driven visualizations and comparisons that help fans better understand player performance, playing styles, and match dynamics.
Find out more about the LTA Courtside app
At the HSBC Championships at The Queen’s Club, scheduled from 6–21 June 2026, Infosys will bring its on‑site innovations to life through a dedicated Fan Zone, where fans can meet Rally and experience VR Tennis.
Rally is an advanced AI-powered humanoid with enhanced audio and computer-vision capabilities. It delivers personalized interactions, whether it’s capturing memories in Selfie Mode, engaging in tennis-themed conversations, or exploring match insights powered by real-time data.
Operating under strict responsible AI principles, Rally ensures secure, tennis-focused interactions, making it a standout feature of the Infosys Fan Zone on ground. VR Tennis will further immerse fans by enabling them to design and play in a stadium of their own creation, using voice prompts that are transformed into interactive virtual arenas through generative AI.
Chris Pollard, Managing Director, Commercial & Operations, LTA, said, ““Our partnership with Infosys is focused on making deep investments in elevating fan engagement with tennis in a digital‑first world. Infosys brings proven expertise in delivering high impact, AI‑powered innovations across global tennis tournaments that engage audiences in new ways and deepen their understanding of the game. With our new Match center and immersive on-ground experiences among other innovations, we will offer our audience a world-class sporting experience, keeping alive the enduring appeal of our grass court season.”
Sumit Virmani, Global Chief Marketing Officer, Infosys, said, “The LTA grass court season is a defining chapter in the global tennis calendar, setting the stage for the journey to Wimbledon and drawing heightened attention from players and fans worldwide. Rooted in British heritage yet watched by a global audience, this season represents a unique opportunity to reimagine how fans engage with the sport. Our partnership with LTA focuses on going beyond technology to design experiences that are intelligent, personalized, and deeply engaging, making data intuitive, engagement more personal, and fandom more inclusive. This is how Infosys is shaping the next chapter of AI‑led digital experiences, at scale and with responsibility.”
